THE SEYMOUR’S STORY

Our Seymour’s journey began in 1979, when Steve Moore started selling homewares from his car in Lower Hutt. Built on a passion for quality and service, those beginnings grew into Seymour’s today, a second-generation, family-owned business and a trusted name in homewares across New Zealand and Australia.

1979Where it all began

2026Building for the future

IN BUSINESSSince 1979

2

COUNTRIESNZ & Australia

4000+

PRODUCTSAcross our ranges

850

RETAIL PARTNERSWho trust us

MILESTONES THAT SHAPED SEYMOUR’S

1979

The Beginning

Steve began selling products from his car, building the foundations of Seymour’s.

1981

First Premises

Hutt Road was home to Seymour’s very first premises.

1984

The Early Days

Steve received his first container, significantly increasing supply and supporting Seymour’s growing demand.

1989

New Premises

With continued growth, Seymour’s built its first purpose built premises to support the growing business.

1994

Sterilite

Secured the agency for Sterilite USA, the world’s largest privately owned homewares manufacturer.

1997

Growth & Expansion

Seymour’s relocated to 11 Armidale Street to accommodate increased stock holdings and support business growth.

2001

Auckland Showroom

Seymour’s opened its first Auckland showroom, creating a dedicated space for customers to experience our products and brands firsthand.

2001

Elfa

Expanded the Seymour’s portfolio with Elfa, becoming the exclusive New Zealand distributor of premium wardrobes.

2008

Scaling Up

Continued growth required Seymour’s to expand its warehousing capacity with additional facilities on Port Road.

2011

Kate’s Kitchen is Born

Kate’s Kitchen became Seymour’s first own brand, beginning our journey of creating brands loved by customers.

2012

Expanding Operations

The move to our current Peterkin Street headquarters marked the next phase of Seymour’s growth.

2012

Snazzee is Born

The launch of Snazzee marked another milestone in Seymour’s growing portfolio of own brands.

2012

Next Generation

The second generation took ownership of Seymour’s, leading the business into its next chapter.

2015

Cuisine Queen

Seymour’s acquired Cuisine Queen, bringing the iconic NZ made food storage brand into its growing portfolio.

2016

Expansion into Australia

Our expansion into Australia marked a defining chapter in Seymour’s history, establishing a nationwide presence and positioning the business for growth across Australasia.